Inform your friends about your upcoming venture or your clients about an upcoming promotion, spread information about your products or services - newsletters on Viber will help you.

It is also a new and very effective advertising tool. If only because advertisers have not yet started mass use messenger for this purpose, and people have not gotten into the habit of deleting everything that came from unfamiliar numbers without reading.

Option 1. Newsletter for friends - group chat

This method is the simplest and, most importantly, free. Suitable for those who need to notify a small group of people about something, whose contacts you have or are easy to find.

The simplest example is that the organizer of a joint purchase must inform the participants about the arrival of the goods and the place where the distribution will take place.

Benefits of general chat:

• The entire group receives messages at the same time.
• Here you can discuss some points.
• Correspondence is visible to all participants. This is very convenient for setting up friendly/work meetings and social contacts, because it often requires “sorting out” issues about time and place.
• It's free.
• Invite to Group chat is possible for up to 200 people(i.e. for most purposes it is quite enough).

• Go to the “Chats” tab.
• At the bottom of the screen, click on “+”.
• Select the ones you need from the list of contacts and click on them. Next, click the “tick” and that’s it, the group is created.
• Before you start creating a group, you must add future members to the “Contacts” section.

The legislation of the Russian Federation does not prohibit Viber mailing. Usage direct channel guarantees that the message will be delivered immediately and without blocking.

? ?

Viber mailings help the company receive
new clients for a minimum of money

What is Viber mailing?
helps business

• tell customers about promotions, events, discounts and special offers;
• report news, announce events and invite people to them;
• congratulate you on your birthday and other holidays;
• show the client the status of the order.

Choose the type of mailing
for a specific task

Text with button and image

Picture only

Only with button

Text only

Create a newsletter template

Why Viber newsletter
more profitable than other services

1 Interesting
content To ensure that customers immediately recognize the brand and details of the offer, add a photo, logo and button to the message.

2 Cheap
notifications Service messages are 2 times cheaper than regular ones: tell us about news, promotions or services for 0.6 ₽.

3 Feedback
from clients Conduct a survey, vote, or send the client to a specialist in the company chat

4 Templates
messages Reduce mailing costs and shape your tone of communication with the user.

5 Full
Statistics Track conversion, evaluate the quality of the database and adjust your marketing campaign based on the results.

6 Documentation
in Russian Unlike SMS messaging, you introduce yourself and communicate with the client in a convenient and native language - Russian. We write Olga instead of Olga.

Mailing cost

number of clients

Manage your mailings

Schedule a time
sending

Choose when your customers will receive the newsletter: early in the morning, on the weekend, or a minute before the chimes strike on New Year's Eve. You can schedule a series of mailings and not worry about anything going wrong.

Specify the message lifetime

With this feature, the client will receive your message the moment he appears online. For example, if at the time of sending he was abroad or turned off his phone, he will still receive a message later.

Send via SMS if there is no Viber

If the message was never delivered to Viber or the client does not have it, then we will send it via SMS. This way, you don’t have to segment customers by communication channels, but send one newsletter to everyone at once.

Example messages

Examples of service messages

• notifications about balance, debt, transaction;
• access passwords;
• informing about the readiness of documents;
• notification of unpaid invoices;
• a warning about the expiration of the contract/the need to re-sign the contract without additional phrases aimed at any promotion of sales;
• technical information (configurations).

Examples of messages prohibited from sending

• Messages of any political content;
• Messages containing any information related to casinos and gambling, bookmakers, lotteries; binary options, forex companies, online trading, cryptocurrency trading;
• Messages about services for issuing and repaying loans/credits; services of pawnshops, credit cooperatives, microfinance and microcredit organizations, collection companies;
• Messages about services containing sexual content and any other adult content;
• Messages aimed at the distribution of tobacco products, alcohol; trade in weapons, drugs and other items withdrawn from circulation or restricted circulation;
• Messages containing information about religious services, including churches, temples, mosques, etc.; esotericism and spiritual services, such as Tarot, spiritualism, astrological forecasts, etc.;
• Messages indicating companies that are considered to be competitors of Viber;
• Messages from organizations, legal and individuals, not related to the registered Name. It is prohibited to transmit messages from one Name with information and/or advertising of different organizations, legal entities or individuals;
• Messages that may lead to disruption of the Viber messenger, including those containing links to viruses or malware, as well as commands for managing bots, viruses and other malware.

The first mailing to your clients should be of an informational nature, the so-called “Welcome message”.

Audience - all subscribers to whom you are going to send Viber messages, i.e. the whole base.

Test messages Until your company's registration in Viber is completed and the sender's name is activated in our service, you can only send the following fixed test messages on behalf of:

• SMSC
• Hello! This is a test message
• Test message
• Hello! This is test message
• Picture
• .gif>
• Test (button,https://site,website)

• Test (button,https://site,site)
  Our agency Imobis is an accredited Viber partner.
• Officially, only a few aggregators who have entered into an agreement with representatives of the application have the right to send mailings through Viber.

We provide the only legal method of sending messages through Viber.

• Advantages of mailings in Viber
• Low contact cost. The price of one message in the messenger is from 0.90 rubles.
• Length of the text message. One of the main disadvantages of SMS is the need to fit all the necessary information into 70 characters. WhatsApp and Viber allow you to send messages up to 1000 characters.
• Ability to add multimedia files. Pictures, videos and other media files make the message more attractive and reflect the essence of the message more fully. Official account mark. In instant messengers, the sender’s identifier is not only the name, but also the profile avatar with the original logo. And companies that send mailings through Viber partners (Imobis agency) receive the coveted “tick” of the official account, upon seeing which the user understands that this account
• Easy to unsubscribe. If the user does not want to receive messages from the company via Viber and WhatsApp, he can click the “unsubscribe” button in the corresponding dialogue at any time. An easy way to unsubscribe from receiving mailings reduces the number of complaints and does not damage the company’s reputation as a sender.

Disadvantages of mailings in Viber

• Limited target audience. Not all subscribers use instant messengers. However, using a “hybrid” sending channel, a subscriber who does not have the messenger installed on his smartphone will receive your message in any case - only in the format of a standard SMS.

Are you planning discounts, sales or opening a new store? With the help of VIBER mailing, potential clients will learn about all promotions in a matter of minutes.

Viber mailing list in Moscow - A reliable way to promote your business

In order for mailing via VIBER to have maximum effectiveness, it must meet the criteria of mass distribution and targeting. To do this, it is necessary to define as precisely as possible target audience. We propose to segment consumers according to the following criteria:

• gender and age;
• availability of personal vehicles;
• accommodation connected to metro stations or the region;
• presence of business.

Based on the actual parameters of the specified characteristics you stated, a database of target subscribers is formed. They ensure the distribution of advertising in VIBER with minimal investment of money and time.

How we work with Viber mailings:

1

We select the target
audience

2

Select the required quantity
messages for distribution

3

Together with you we create a SELLING
message text + picture

4

You make the payment

5

6

You get sales
and new clients

Select your audience via Viber newsletter:

By gender and age Businessmen,
entrepreneurs

Car owners Regions,
Metro stations

Cost calculator
VIBER Mailings

The calculator calculates with a minimum of 3,000 messages

Prices for Viber newsletter

MINIMUM ORDER 3000 messages

• Ability to send text and graphic materials
• Branding of your messages: letter signature of the sender, logo
• Mailings are not blocked

Technical features of Viber mailings

Viber newsletter in Moscow

In the second step, determine the required number of messages for AYBER mailing. We have set a lower order threshold of 3 thousand unique SMS. This way you can test and make sure the system is working. Its technical capabilities allow it to send up to a million messages per day via VIBER. Our clients include companies of various sizes - from entrepreneurs to large advertising agencies.

Remember: the larger the order volume, the lower the price per message.

The third (final) stage of the preparatory work is the joint development of graphics and text of the message based on the existing template. In its absence, our marketers will develop a prototype of the advertising message from scratch, taking into account technical features VIBER mailings.

All you have to do is pay, agree on the mailing schedule and be ready to receive new customers and partners!

Mass VIBER mailing in Moscow

• targeted advertising of new products;
• inform customers about discounts, competitions, seasonal sales;
• congratulate clients on holidays;
• announce commercial or social events;
• inform about the opening of new points of sale and mass service points;
• maintain loyalty and strengthen the company's image in the market.

Viber newsletter saves time on informing friends, acquaintances, and colleagues about an upcoming event. In addition, it is widely used by marketers to distribute advertising messages massively. Messengers today have become an integral part in the rapid exchange of information. Therefore, knowledge of how to send a newsletter on Viber will be useful both for work and for everyday life.

What can Viber do today?

Viber occupies a leading place in the ranking of the most popular messengers. It is designed for all existing platforms: IOS, Windows, Android. Therefore, regardless of software, messages in Viber can be received by owners of all models of mobile devices: iPhone, Samsung, Huawei and others.

Possibilities:

• Exchange text and multimedia messages(photo, audio, video).
• Free international voice calls and video calls.
• Create group chats.
• Creating hidden chats.
• Bulk sending of text and multimedia messages.
• Viber Out – paid international calls to any device.

Despite the wide functionality of the application, the developers do not stop there. Updates and new features are released with enviable frequency, and the level of security of the messenger is also increasing.

Who will benefit from the Viber newsletter?

Millions pass through the app every day text messages. The mass mailing function enabled users to save time and avoid duplicating the same text to several interlocutors. Viber newsletter is used for:

• Personal goals (communicating with loved ones at a distance, sending congratulations, etc.).
• Work contacts (notifying employees about important events, exchanging corporate data, etc.).
• Advertising offers (messages about discounts, promotions, company news).

If we talk about personal and work messages, the number of recipients usually does not exceed 50 people. When the messenger is used as an advertising tool, it is not limited.

How is Viber messaging more profitable than SMS?

Mobile operators offer tariff plans under which the subscriber has access to no more than 1000 SMS per month. This is very little for advertising. Even if you find unlimited tariff plan, the cost will be added to the company's expenses subscription fee. For young startups, there is no need for extra expenses.

In addition, the standard size of an SMS message does not exceed 160 characters. Because of this, the advertising offer must be structured so that it describes the entire essence of the promotion and at the same time does not go beyond the permissible number of characters. Moreover, you cannot use photo/audio/video files in SMS. There are no such restrictions in Viber.

Benefits of Viber

Email is used to send advertising messages, social media, messengers. But a common goal does not make these ways of disseminating information equally effective. If you compare Viber with other advertising tools, you can highlight its individual features.

Viber advantages:

• Instant delivery. If the user has Internet access, there is no need to wait until he logs into the messenger. The notification will instantly appear on the screen mobile device.
• Attractive appearance messages. An advertising offer may contain text, photos, video and audio files. In addition, it can be made “clickable”. If formatted correctly, the user’s message can be sent to or to the company’s official website.
• Wide audience coverage. In 2015, the number of registered Viber users was 600 million people, of which 50 million were citizens of Russia. The number of contacts for mailing is limited only by the company’s established client base.

According to statistics, 90% of messages sent to Viber are opened within the first 3 minutes. Advertising in e-mail It may hang for months or even automatically end up in the Spam folder.

Mailing methods on Viber

There is not one, but several ways to send a newsletter on Viber. The choice depends on the purpose of use and the number of users who should receive the message.

• Create a group chat.
• Official newsletter in messenger.
• Programs for sending mass messages.

Regardless of the chosen method, you need to add all the numbers to which you want to send messages to your mobile device contacts.

To use the application independently for commercial purposes, you need to take care of the SIM card with which the mailing will be sent. The fact is that spreading spam on Viber is prohibited. Therefore, using your own SIM card, the user risks being banned forever.

Newsletter for friends - group chat

Creating a group chat is the easiest way to instantly convey information to several people. Most often, group chats are used for personal or work purposes, for example, to notify people about the place and time of an event.

Messages that arrive in a group are received by users simultaneously. You can immediately ask your questions, which will be visible to all chat participants, and quickly get answers to them. The maximum number of contacts is 249 people.

• In the application, open the “Chats” tab.
• In the lower right corner of the screen, click “+”.
• Select function " A new group» and select chat participants from the telephone directory.
• In the upper right corner of the screen, press “ü”.
• Send a message.

A user can join a conversation by inviting any of the chat participants. The administrator does not have any special advantage over other users. After all, he cannot remove a group member either. Users can only leave the chat themselves.

How to send a newsletter on Viber: algorithm of actions

For companies that decide to notify customers about promotions and discounts via messenger, it is recommended to use the official newsletter. To do this, you need to contact the mailing company that is a Viber partner and sign a service agreement. Next, the algorithm of actions is as follows:

1. Register on the agency's website.
2. Test the service.
3. Select a tariff plan and pay for it.
4. Upload your client database and launch your newsletter.

Before paying for the service, some agencies give you the opportunity to test the service for free and become familiar with its functionality. If the advertiser likes everything, he can buy packages for 10,000, 15,000, 25,000 or more messages.