Google in Russian. Download and install the latest version of Google Chrome from the Google search engine

22.09.2021

Hello, dear readers of the blog site. A couple of months ago, I wrote about the features of promotion specifically for this search engine, arguing that I cannot help but repay the same coin to the company that brings more than half of all visitors to my blog. What do you think has happened since then?

That's right, everything turned upside down and now Google brings more than half of all visitors to my blog. I’m a little afraid that after this article he will also turn his back on me, but I’ll still take the risk. Although it is worth it, because now it is one of the most expensive and promising companies in the world.

And the quality of Google search itself is in many ways superior to the analogue from the Runet mirror (read about that), but the majority still sit in Yandex mainly out of habit (like me, in fact).

History of the Google.com search engine

So, the history of the development of this company can begin to be counted from 1996, although the search engine officially began to work only in the fall of 1998 (it turns out that Googlers were a year behind Yandex, but nevertheless managed to catch up with everything).

It was in 1996 that the prototype of today's search engine began working on the campus of Stanford University, where at that time Sergei Brin and Larry Page, now well known in the world, were studying in graduate school.

Both of these gentlemen were born in 1973 (practically my age) and both came from professorial families with Jewish roots. The mothers and fathers of both Google founders did mathematics (taught) and computer technologies, which, in fact, prompted their children’s interest in these areas of science. Both Sergey Brin and Larry Page have always prioritized obtaining a high-quality specialized education (well done, what can I say).

However, they had a difference in origin. Sergey Brin was born in the Soviet Union in the glorious city of Moscow and was taken by his parents in 1979 to the states under the emigration program for Jewish families. And Larry Page was already originally a born American, although, in fact, this is not so important, because Sergei was only six years old when he ceased to be our compatriot. What is noteworthy is that Brin still speaks Russian very well.

If you've read the history of Yandex, you've probably noticed that it essentially appeared as a development of the topic that its creators were engaged in when they were scientists. The same can be said about Google.com. Brin and Page, while graduate students at Stanford, were working on solving the problem of searching through large, unstructured data sets. Initially, they wanted to tie this to something related to identifying the most popular goods, but the problem of searching on the Internet came up in time.

The search engines available at that time could hardly cope with their task. The search results had a very low correlation with what the user wanted to see in response to their query. The fact is that then the main marker (factor) by which it was carried out in the search results was word frequency from a user request in a document.

It is clear that such a selection criterion is very easy to cheat on the part of webmasters by simply increasing the nausea of texts. Can you imagine how much time has passed since he appeared? text spam, which search engines have only now begun to seriously fight and eradicate (because other factors have appeared that can significantly reduce the importance of the frequency of occurrence of keys in the text when ranking).

Here you go. Since childhood, Larry Page, using the example of his parents, who moved in scientific circles, saw and understood that the authority of a particular scientist largely depends on how many scientific works he is referred to as a primary source or as an authoritative specialist. The more links, the more authoritative the name of the scientist. Logical?

Of course, it’s logical, but what does Google have to do with it? The fact is that Page had the idea to transfer this ranking system to Internet search. He associated scientists with individual documents (not websites, but individual web pages), and links on the Internet have existed since back in 1989 (by the way, a couple of years later, it was Tim who founded).

Well, as a result, a well-known ranking factor appeared, which is still taken into account by search engines - PageRank. This term is compound. Rank means ranking, but Page can mean either a web page in the English spelling variation, or something that this parameter ranking was invented by none other than Page (who is Larry).

But this is not the point, because PageRank made a revolution and made it possible to raise the quality of the search of the future Google to unattainable heights. In general, for general development, you can read an article about , in which I tried to explain their essence with my fingers, or look diagonally at my largest creation on this blog, which is entirely dedicated specifically.

PR made it possible to take into account when ranking documents not only the quantity, but also the quality of links leading to a particular web page. Well, the quality of the link, accordingly, depended on the number of incoming backlinks to the donor page (in SEO, a donor is usually called the one from whom the link originates, and an acceptor is the one to whom it is placed).

Those. This is where the concept of static weight of pages on the Internet appears, according to which the quality of links leading from them is assessed. All this disgrace was calculated by Google in several passes (iterations) and was (at least at that time) an excellent ranking factor. In general, the topic of PageRank is not so obvious, so for a detailed acquaintance you will have to read the articles mentioned just above.

Well, let's go back to Google history and let's see how two talented gentlemen from the stronghold of democracy managed to realize the idea of ranking documents global network into life and casually earn twenty billion greens from this (although for them this was not an end in itself, but simply became the result of their work, which it would be foolish to refuse).

First of all, to check the functionality of the Page Rank calculation program, it was necessary to obtain a huge amount of data. Larry Page decided that he could for this purpose download the entire Internet to your computer, which left its leaders in bewilderment.

However, with funds from Stanford University, Larry and Sergey were able to assemble the required number of computers from components (this made it possible for the same money to get three times more hardware than by purchasing already assembled servers) and launch their spider (a program that copies the web pages it found on the Internet) .

By the way, I note that Larry and Sergey remained true to their idea - Google is now number one computer assembler in the world(significantly ahead of Dell and HP) without selling a single server, but using them all for its data centers, which, according to approximate data, already have more than a million units worldwide. This allows them to obtain significantly greater productivity at the same cost and without saving on redundancy, which makes it the absolute leader in speed and reliability.

But let's return to history again. So, as a result, Brin and Page's brainchild began to serve as a search tool for all users of Stanford University. Sergey and Larry asked their first users to express their impressions and comments on the search operation, tried to take them into account and refine them (in fact, this was the alpha testing stage). The search became available in 1997 at google.stanford.edu. An application was submitted from Stanford for search technologies using PageRank.

As you can see, the URL already uses the word Google (although there was a time when the search algorithm was called BackRub, because it was based on backlinks), which was invented the day before as one of the possible names search engine. The origin of this word is due to misspelling term Googol, which denotes a tricky number consisting of one and one hundred zeros following it.

In general, at first there was a proposal to call the search GooglePlex (in the correct spelling Googolplex - ten to the power of googol), but it seemed too long and they settled on the mentioned term (for some reason, it was written incorrectly as a result, but they didn’t change it anymore, because .k. domain was acquired almost immediately by Google.com). With this name, the creators probably wanted to emphasize or predict the enormity of the index base of the future world search leader.

Google and Yandex - common points in development and formation

A distinctive feature of Google’s main page at that time was its complete asceticism, which remains to this day. Compare (there sometimes you can see a banner under the search bar, the cost of placing it for a week is equal to the cost of an apartment in Moscow):

And look at the main page of Google.ru:

As they say, feel the difference. In the distant nineties, all sites and portals were full of colorful banners and inscriptions (ala today’s Terekhoff, and I, too, am not without a sin), which caused genuine irritation in Larry and Sergei. Therefore, when working on the design of the main page of his search, Sergey Brin used the principle of minimalism, allowing himself only to paint the letters of the Google logo in different colors.

It turned out well, but there was a curious case when the test group, which was tasked with finding something there through Google.com, sat for several minutes in front of the computer screen with a rather puzzled look. It turns out that they were waiting for the main page to load completely (there were no minimalist style sites on the Internet at that time).

Therefore, the developers had to increase the font at the bottom of the main page so that it would become a kind of marker for users when the page has finished loading.

Do you know what is the most interesting thing in the history of Google? That it could end around this point. As I mentioned earlier, for Sergei and Larry the main thing was to receive a quality education, and working on the search engine took up all the time and did not leave any time for studying. What do you think they came up with?

Surely, sell all rights on the use of PageRank technology and put an end to the development of the Google project. What is noteworthy is that they offered their product for a relatively small amount of one lemon of greens to such well-known titans at that time as AltaVista, and other companies that are no longer well-known. Remarkably, AltaVista even managed to reduce the price by a quarter, but in the end still did not buy it.

After this, Larry Page and Sergei decided to give up on studying after all (many of us made the same decision even for much less compelling reasons) and began closely refining and promoting an innovative, at that time, search system with an unknown name to anyone Google.

It all came down to the fact that for development we needed money to buy servers. Without this, it would have been impossible to move on, because even with Google’s relatively low popularity at that time, it already required quite large resources to store and process numerous user requests on the fly.

So, let me remind you that the domain was registered in September 1997, and exactly a year later it was already registered Google company Inc. A few days earlier, Sergey Brin and Larry Page managed to receive their first development check from a competent guy from Sun Microsystems. They say that when the check was issued, the company as such did not yet exist, therefore, having indicated the name on the check, already official registration the company had to focus on this name (otherwise there would have been a problem with cashing out money).

This amount was spent on the purchase of components and the assembly of new servers, which were designed to process the ever-increasing number of requests to Google.com, because the popularity of the search engine was growing. Although even despite the fact that at the end of 1998 their home page The Beta inscription was still adorned, leading media outlets writing about IT technologies had already paid attention to the young search engine and expressed their positive reviews about its work.

The popularity of Googol grew and the hundred thousand greens received were quickly spent on components. The guys again hit a wall, but they again managed to do the incredible - get twenty-five lyams of green money for development from two venture capital firms, without driving themselves into bondage (leaving reserves full right to manage the company and resolve all issues at our own discretion). Well done, what can I say.

Once again, I never tire of drawing parallels between the development of bourgeois and Russian searches. Arkady Volozh and Ilya Segalovich were similarly forced to seek money for development from investors, and in the same way managed to defend their right to manage the company at their own discretion.

In general, the ideologists of Yandex and Google have a lot in common (smart, educated and intelligent people) and the main thing that unites them is the desire, first of all, to develop their projects (and get a buzz from it), and not stupidly make money (although not without it):

It is clear that this could not continue indefinitely. The project must generate income or at least be at the level of self-sufficiency. True, there are examples of large Internet projects that do not make money from their brainchild. . However, other wealthy companies, whose owners understand the importance of Wiki for the Internet, help it stay afloat.

Google is such an understanding company, donating several lyams to Wiki. By the way, the owner social network“” also recently threatened to give Wikipedia about a liter of greenery, which does him honor and puts him on a par with the Greats.

But Google (as well as Yandex) did not dare to follow the path of the unmercenary. Sergey Brin and Larry Page had to give up a little on the principles of not accepting advertising on the pages of their brainchild. But they did it very elegantly and their way of presenting advertising brings much more positivity to users than the banners then commonly used.

I'm talking about contextual advertising Google AdWords, which is text strings with a link to the advertiser’s website. Moreover, ads are shown in strict accordance with the specific query entered by the user in the search bar. Such advertising does not create discomfort for users, but it brings them truly fantastic income:

By the way, Google is not greedy and allows any webmasters to make money from contextual advertising by showing it on their websites. True, for this he keeps for himself about half of the amount paid by the advertiser, but this is a completely logical payment for using the advertiser base. Many webmasters live solely by the desire to pass.

Since we periodically compare Google and Yandex here, I’ll say that the way a RuNet mirror makes a living is no different from the leader of world search - it’s still the same context, but it’s all called . Well, it also allows webmasters to make money on their context (for half the margin) and for this purpose it was created, with which you can work both directly and through partner service centers (I work through Profit Partner).

Google launched its context in 2000, and Yandex in 2002. The question of the original source of the idea probably does not arise. Although, the founder did not immediately begin to use the payment scheme only for clicks made by users on advertisers’ ads, but worked towards this for several years.

Well, the idea of organizing a continuous auction for the sale of certain search queries(when entered, advertisements from advertisers will be displayed) is generally an ingenious solution that allows you to significantly increase income and maximally simplify and facilitate the pricing scheme. As they say, we hit the bull's eye.

In 2001, Google.com turned out to be in the black by as much as seven million dollars, and now the profit of the world search leader is in the billions. In addition to the American audience, it has long been aimed at the whole world. You can search in 200 languages on various regional websites. In addition to, in fact, search technologies, this company, during its existence, has discovered a lot related services, starting with and , and ending with .

He has already even encroached on the reign of the most popular in the world, opposing it with his brainchild called. He is even ready to challenge Melkosoft’s dominance in the operating system market by developing his own OS based on Chrome. Well, he has already revolutionized the mobile operating system market with his Android, which is now installed on most tablets and smartphones.

I already wrote that Yandex went public in 2011 and very successfully became an open joint stock company with a fairly large margin for itself. In 2004, Google also went public in a similar manner, although not as successfully as it could have been. However, in both cases, the ideologists of the companies still remained at the helm and can choose their own development paths and not follow anyone’s lead. In principle, this is good, because both teams lack enthusiasm.

Google.ru - features of promotion and SEO optimization

Now let's talk a little about Google and how it differs from a similar action under Yandex. Of course, by and large, there is no need to make special distinctions between these search engines, but they have their own characteristics and different ranking factors are taken into account differently in them.

Well, I think it’s clear that we’ll be talking about the Russian-language Google.ru, because.com carries out rankings using a different formula and several other factors are taken into account (we are backward, whatever you say). I have already written about shares in the RuNet search market:

But it is worth considering the fact that selling queries are asked much more often in Yandex (maybe even many times more often), but the share of information queries is higher in the bourgeois counterpart. Therefore, blogs like mine may have an even higher share of referrals from Google than from the RuNet mirror.

It all has to do with the audience targeting of these search engines. Let no one be offended by me, but Yandex is dominated by ordinary people who want to buy something or have fun, and in the brainchild of Page and Brin there are intellectuals (well, sort of) who want to learn something. Personally, out of habit, I use a domestic product, but if it does not give me a comprehensive answer, then I turn to the bourgeoisie, and, as a rule, he does not disappoint me.

You've probably all already experienced that Google not only works faster and indexes new pages faster, but also that you can get to the Top much faster.

The main factor here is, most likely, that Yandex some time ago introduced a lag (from several months to a year, depending on the subject of the search query), after which the backlinks placed (purchased) on the document begin to be taken into account (thus it increased their income, because during the period necessary to promote to the Top, the site owner will be forced to attract users through Yandex Direct).

With Google, this lag is much smaller (if it exists at all) and you can get to the Top quite quickly if you have good and not spammy text on a decent site, as well as a certain number of external links.

A bit of a minor fact, but I remembered that a bourgeois search will (from the same article) lead to the same page only if these are hash links.

Well, again, it seems to me that Google loves texts like those that you can find on this blog more than Yandex - large in volume and structured (headings using H1-H6 tags, OL or UL lists, and you could also I wish I could use tables for variety).

In any case, structured texts will give you an advantage. Search engines take into account the density of keys in passages, and lists, tables and headings allow create more passages, which means it will be possible to use larger number occurrences of keys without the risk of falling under .

In Google regions represent countries, and not individual subjects of Russia or Ukraine, as in Yandex. Therefore, you should take this into account, as well as take into account those factors by which it can attribute your site to a particular region (read more below).

It also has one feature - when ranking, it pays more attention to the indicators of a specific web page (the relevance of which it calculates) and pays less attention to the indicators of the entire site. This means in comparison with Yandex, for promotion in which it is very important to have a trust resource.

What does this give us? It turns out that a young project that does not have sufficient trust is much It’s easier to get to the Top of Google than in the Top Runet mirror, provided that the article is of high quality, optimized and well-pumped with links from quality donors (for example, from the eternal link exchange or from the article exchange) and from the internal pages of the same site (and, along with external links, helps to build static and dynamic page weight).

For example, my blog is in the Top of Google for many frequent queries, but not in the Top of the RuNet mirror. It turns out that either the general trust of the resource is not yet enough for this, or the backlinks have not yet started working due to the lag used, or these documents are under a filter for over-optimizing texts (which is also possible).

The Google.ru search engine attaches great importance to the presence and number of incoming links (external and internal) to a document and more respects direct occurrences search query. In Yandex, the link factor is somewhat less important and there it will be very important not to overdo it with direct occurrences, to use word forms and dilutions more. But, again, search algorithms are developing and over time they will get closer to what we now have in global search with the .com extension.
I haven’t checked it myself and haven’t experienced it myself, but it is believed that end-to-end links (placed from all pages of the resource, for example, in the donor’s sidebar) work well in Google, because For him, it is the quantitative ratio of the link mass that is important. Yandex simply glues the drafts together and it is unlikely that their total weight exceeds the weight of an ordinary external link from one single page of the same donor.

Search traffic- this is manna from heaven for any owner of a web resource, the most stable and, as a rule, the main source of influx of visitors to the site. For example, for me it makes up about three quarters of the total attendance. Therefore, I never tire of repeating in almost every article - take all the slightest nuances seriously. search engine optimization. What may seem trivial or unnecessary to you can become a key point in the success of your project.

True, there are also quite a few nuances in complying with all the requirements, the main one of which is the rapid change in the rules of the game by search engines. Of course, the main basic and fundamental optimization techniques remain unchanged (at least for a long time), but nevertheless, Yandex is characterized by a sharp change in attitudes towards certain methods of cheating.

Previously, with Google one could feel more calm, because she was not so feverish. But spring 2012 came and with it came the zoo: Penguin and Panda. They came immediately on a global scale and affected all countries. After this, the search results began to shake constantly and almost every second website in the world suffered to one degree or another from these filters.

It was like a bolt from the blue. Everyone unanimously criticized Yandex, and then abruptly switched to its bourgeois competitor. Penguin began to punish the poor quality of incoming links to the site, and Panda began to punish for over-optimization of content. One gets the feeling that the developers have set themselves the task of making promotion under Google is as unpredictable as possible(today you are in the Top, and tomorrow in...). Why do they need this?

Most likely the reason is money. If SEO does not provide at least some guarantees and stability, then everyone will begin to use it even more actively alternative method, namely to buy contextual advertising. Actually, this is what is happening now. As long as search engines exist, the situation will get worse and worse.

But nevertheless, search traffic is generated precisely from Yandex and Google, and in many cases these two search engines will provide approximately the same number of visitors. This means you will need to take into account the nuances of optimization for both.

Global (Google.com) and regional search (.ru, .ua)

Let's start with the fact that Google positions itself as a search engine for the entire global Internet. In this regard, it has both a global search engine.com, which works with English-speaking users from all over the world, and regional search engines (for example, .ru or.com.ua, related to Russia and Ukraine).

In the global google.com, in addition to a huge number of visitors, there is also a huge number of indexed sites in the database (a huge collection is collected there), and from this the conclusion follows that it will be very difficult to get into the top search results. In addition, in a global search engine it will be almost impossible to take a place in the top for high-frequency queries in a short time.

This is primarily due to the large number of filters that are used. Global search engine.com uses pessimization, thereby exercising strict control over the quality of donors (sites from which links to your resource will be placed), the development of your project, the speed of building up the link mass, etc. things.

As a result, only resources that have existed and developed for quite a long time will be in the top for highly competitive queries (enough for the search to be convinced of their viability).

At the same time, in regional search engines (for example, google.ru or.com.ua) it is quite possible to get to the top for a high-frequency query within one or two months after the creation of the project. This is due to the fact that many of the filters used in.com do not work there, or do not work to the fullest extent.

But he is gradually transferring and strengthening the filters of his regional search engines, so this problem will also have to be faced in the near future when promoting. Actually, this has already happened. After the arrival of Panda and Penguin, everyone became equal.

With all its sophistication and perfection, the search engine cannot guarantee a 100% correct determination of the region to which your resource belongs. As a result of this, a rather unpleasant situation may arise, consisting in the absence of your site in the search results of the desired regional Google search engine (we were promoting, for example, under England, and the search decided that your site belongs to Australia, as a result, your project will not appear in the English results ).

Even the language of the content of your resource cannot serve guarantor of the correct determination of the region. Unfortunately, even the fact that your site is in Albanian does not mean that it will appear in the Albanian Google results. How does he determine the region to which this or that project belongs, and how can we, on our part, help him make the right choice?

Everything is quite simple here. First of all, when trying to attribute a resource to a particular region, Google looks at the region to which this Internet project belongs. If the domain clearly indicates a regional affiliation (for example: zone .RU - Russia, .DE - Germany or .US - states), then the search engine will select the region for the site based on this.

Therefore, if you use a domain name for your website that belongs to a zone of a particular country, then there should be no problems with choosing the wrong region for your resource.

But your resource may well have a domain that belongs to some common zone (like .COM or .NET). What guides the search when choosing a region in this case? It turns out that he is analyzing Hosting server IP address, on which it is located this project. Which country this IP address will belong to, the site will be assigned to this region.

Therefore, when creating a new project focused on promoting a specific region (country) in the Google search engine, you should ensure that it immediately and accurately identifies the region of your site. To do this, you will need to either select a name in the domain zone of the desired region, or use hosting with the IP addresses of the servers of the country you need.

If for your resource it has not correctly determined the regional affiliation, then you, in principle, can add to keywords those search queries for which you are promoting, an additional word that specifies the regional affiliation (for example, “search engine promotion Russia”).

And in this case, your website will participate in the regional Google results for the country you need (Russia), but not for a high-frequency query (“search engine promotion”), but for a much less high-frequency one (“... Russia”).

If, on the contrary, you want to create a resource focused on many countries, then be sure to choose a domain name from a common zone (like .COM or .NET), and choose hosting with the IP address of the country from which you are expecting greatest number visitors.

Setting the site region in the Yandex search engine

The Yandex search engine has recently also begun to distinguish sites by region. But in this case, regions do not mean countries (as in Google), but regions of Russia. The regional affiliation of a site is determined based on the mention of the region on its pages or based on the settings made by the owner of the resource in .

After you log in from your account to the webmaster panel, you will need to select “Site Geography” - “Region” from the left menu:

As you can see from the screenshot above, Yandex did not define a region for my blog: The content of the site does not have a clear regional affiliation. Otherwise, you will need to enter the desired region of the site in the appropriate field and indicate in the field below the URL of your blog page where the name of this region will appear.

Once again, I would like to draw your attention to the fact that you should choose hosting not only based on the correct definition of the region (with the IP address of the country in which you want to see your resource), but also on the degree of its reliability. In terms of website optimization, reliable and stable hosting operation is very important, because constantly for search engine bots, as a result of or other host failures, it can lead to a lower position of the site in search engine results.

Therefore, approach your project with full responsibility. For me personally, on this moment, after a series of experiments most impressed InfoBox provider, my first impressions about which you can read in the article on.

In short, InfoBox currently has a lot of bonuses (30 days of freebies plus a free domain forever, if you pay for hosting for three months) and an excellent technical support service.

If you think that I’m talking about this hosting here only in the hope of getting it, then I hasten to dissuade you, because InfoBox exists only for legal entities, and I am a physical person. It’s just really not a bad hosting and I sincerely, without any benefit for myself, recommend it to you.

How the Google search engine works

In principle, there are no special differences in the logic of Google’s work from the work of other search engines. I have already written a fairly detailed article about, and almost all of this can be attributed to our hero. Therefore, without dwelling on the details, I will try to briefly describe how this whole thing works from the point of view of identifying the documents that are most relevant to a particular request.

So, in Google, as well as in other search engines, two basic principles are used, guided by which it determines the position of a particular document (by document I mean a web page) in the search results for a specific request. First, it analyzes the textual content of the document, thus determining its topic and making calculations.

And based on these two factors (document content and link ranking), it determines the site’s position in the search results for a particular search query. Google does not search on real sites, but according to the so-called collection, which represents all documents indexed by the search engine on the network.

Indexing involves reading the contents of a page and storing all the words it contains in the form of reverse indexes, which take into account the location of a given word in a document and the frequency of its use.

IN search database saved copies of documents are also added, on the basis of which the search system will then generate specific queries. Scanning sites on the Internet is carried out by so-called search bots, which move from document to document using links leading from these documents.

How can Google search bots find new resource pages? Firstly, a search bot can receive a task to visit a particular document after you add the address of a particular page to . Secondly, the bot can index a document by following a link from another or from your own resource.

From this we can conclude that good and thoughtful navigation will not only be useful to your visitors, but will also help speed up search engines. One of the ways to achieve this acceleration is designed specifically for bots.

Backlinks to this document collected by the Google search engine when indexing the documents on which they were affixed. As a result, when a user enters a specific query into the search bar, he will analyze and find all documents that have at least some relation to this request, and then they will be sorted according to the relevance (compliance) of documents with this request.

When calculating relevance, the content of the document is taken into account, as well as the quantity and quality of backlinks leading to it.

Main and supplementary Google indexes

The material capabilities of the Google company (both monetary and hardware) allow this search engine to index all pages in a row and store them in its index database (collection). Smaller search engines, including Yandex, cannot afford such luxury and remove duplicate content (for example) and other low-quality documents from the index.

But our hero is not like that - he has such high power, which is capable of storing in its collection all documents (web pages) indexed by it on the network.

True, this is of little benefit to webmasters, because the Google database consists of two parts: main index and additional(supplemental, it is also sometimes called snotty or simply snot). So, it searches only for documents located in the main index, and documents (web pages) that are included in the snot practically do not participate in the search, unless, in general, there are no answers relevant to the request at all. And the likelihood of such a case is extremely low.

I have already written about special and therefore indirectly evaluate the quality of your web project. Although you can yourself, without using any services, see how many pages your site has is in Google's main index.

To get started, enter the following query into the search bar:

Site:site

replacing my blog's domain name with your own. As a result, a page with results will open, where all the pages of your resource that are in the index will be listed. Documents not only from the main index, but also from the supplemental index will be listed here. Below the query string will be the total number of pages of your resource indexed by this search engine:

Now, having remembered the total number of pages in the index, modify the query in the Google search bar to the following:

Site:site/&

replacing my blog's domain name with your own. As a result, a page with results will open, where only those pages of your site will be listed. which are in the main index:

Only these documents located in the main index will be searched. I have already written about what reasons can lead to pages ending up in an additional rather than the main index, but I will repeat myself a little and, perhaps, add a few new ones possible reasons why the page may end up in Google's snot:

non-uniqueness of the page content (full or partial duplication of the text of another page of your own resource or any other)
there is too little text on the web page (pictures, although they are taken into account by image search, and hyperlinks do not count). I can’t say exactly how much text in characters or words should be in a document to display it from Google’s snot, but here’s what the text size should be for it best optimization for search queries, I already wrote
the page may end up in an additional index if you forgot to register for it
snot also threatens pages whose Title or Description mega-tags are not unique or consist of one word

Video from youtube.com about the principles of promotion in Google:

Good luck to you! See you soon on the pages of the blog site

Main characteristics of Google Chrome search engine:

One line for everything - you can use the address bar when moving to another site or to enter a search query.
Quick access to the most visited sites. When you open a new tab, you will see pictures of the sites you visit most often.
Shortcuts for web applications. You can access your favorite sites directly from desktop shortcuts, without having to open your browser first.
Ensuring privacy - the history of your Internet travel is not saved when using incognito mode.
Dynamic Tabs – Drag and drop tabs within one window or between browser windows, arranging them in the order you want.
Failure control. All browser tabs are separate processes. Therefore, a failure in one of them will not affect the others.
Safe navigation. Google Chrome ru search engine warns its users about unsafe pages.
Instant bookmarks. By clicking on the “star” in the top left, you will save the site you are on to your bookmarks and be able to quickly access it.
Import settings. After installing the program, you can easily import bookmarks and passwords from other browsers.
Uploading files. This browser has abandoned the annoying download manager.

Advantages of the chrome search engine

High degree of security - achieved through the use of an innovative approach to the distribution of computer resources;
Fast operating speed - made possible by installing the program without system-loading extensions;
Integration with Google account;
Work with multiple languages;
Voice control function.

Disadvantages of Google Chrome search engine

Difficulties in deactivating your Google account;
Transfer of integrated data modules to company servers. Some users are inclined to think about espionage;
It is not possible to view and save mht web archives in Google Chrome of the Russian search engine;
Insufficient print settings.

Download Chrome search engine for free

In principle, any browser can be downloaded completely free of charge from official websites. In all other cases, when you are asked to pay a certain amount, you have fallen for scammers. Besides that free program, which the developers share, they will sell you for money, and you will also catch a bunch of viruses during installation. So I advise you to download the source file for installation exclusively from official sites completely free of charge.

Some may wonder why someone would spend time developing a good program and giving it away for free, and whether altruists really still exist in the world. Not at all! The fact is that browser developers themselves are interested in giving away their product for free and releasing updates and useful tips so that people install their browsers.

For what? Google chrome The search engine is distributed by the Google company, and the Yandex browser, of course, is the Yandex search engine, which is the largest system in the RuNet, and let’s not forget about Explorer, which works for the benefit of . They also pay extra to the distributors of their programs, where the default search is already set to one or another system, which allows them to earn a lot of money from advertising, collect information about your browsing on the Internet, your interests and hobbies.

Other developers, such as Firefox, Opera or Safari, enter into contracts with search engines for fabulous sums so that this or that search engine is installed by default in their browsers, as well as for information about user behavior on sites. This information helps search engines distribute places in search results, so as you can see, dear webmasters, our favorite browsers help us both rise and fall in search results.

Google Chrome search engine can be downloaded from the official website or by logging into your Google Chrome search engine account.

Install Google Chrome search engine

The difference between the online installer that you download from the official website and the usual one is that it does not contain the browser itself. The online installer you downloaded gets acquainted with your settings and operating system, then when you start it, it connects to the server, transferring data in order to receive installation files specifically for your computer, which will begin installing the program on your computer in automatic mode. Thus, when you try to run the gugol chrom search engine Internet installer on a computer without the Internet or on another computer or laptop, the installation will not occur. It follows that the installation can only be done on the machine where the installer was downloaded and with active access to the Internet.

So, we launch the downloaded installer from the Google Chrome search engine, carefully answer all the OS questions, and wait until the installation process is completely completed.

When the installation is complete, the Google Chrome search engine will launch automatically and, first of all, will prompt you to log in to your Google account. In principle, this step is optional and can be skipped by simply clicking on the appropriate button.

That's all, the installation is complete and you can start working with the browser, which you will undoubtedly like.

Manage Search Engines in Chrome

The address bar of the Google browser uses Google search by default to display search results, although no one prohibits using another search engine.

How to change the search engine in Google Chrome

Click the me button in the upper right corner of the browser (it looks like three parallel marks);
Go to Settings;
Find the “Search” section and click on the “Configure search engines” button;
In the window that appears, you will see a list of available systems; to select a different PS than the one you have now, you need to hover your mouse over it and click on the “Use as default” button.

It is possible that the proposed list does not contain the desired search engine, then you should add a search engine to Chrome.

Add a search engine to Chrome

You should complete the first three points described just above, and in the window that opens, pay attention to the Other search engines subsection, where you need to enter the necessary data.

Google (Google) is the largest search engine on the Internet, which began operating in September 1998.

Google is owned by the American corporation Google Inc. and ranks first in the world in popularity with an indicator of 77%.

Google.ru - Home page

There is no doubt that the main function of Google.ru is to search for the necessary information based on queries entered by users. In order to find the necessary information, the user only needs to enter the desired word, phrase or sentence into the search bar. After this, just click on “Enter” on the keyboard or on the magnifying glass image directly on the site. By the way, in order to find the necessary information on the Internet, you can also use the portal.

It is quite convenient that when searching for the necessary information using Google.ru, the user can enter the desired queries not only directly from the keyboard of his device, but also use the on-screen keyboard or voice search, which is undoubtedly convenient and accessible.

Google.ru - On-screen keyboard

In order to be able to access Gmail, YouTube, Google+ and other Google services, the user only needs to create an account. After that, using a single login and password for it, you can visit various Google services.

Google.ru - Account creation

It’s worth saying right away that Google.ru has a lot of services and tools, each of which has its own purpose and application.

There are products whose task is to make working on the Internet easier. Among them is the famous Google browser Chrome.

Google.ru - Google Chrome

Products developed for mobile devices(Search, Maps) and especially for businesses, which include AdWords, AdMob, AdSense and others.

For those who are interested in multimedia, YouTube, Image Search and Video Search, Books, News and Picasa will be useful.

Google.ru - YouTube

Undoubtedly, the service will be useful Google Maps, which is a map and satellite images of the Earth. There is also a business directory and a road map.

Google.ru - Google Maps

This is only a part of the available services. Get to know them full list you can directly on the Google.ru website by clicking on the “Services” icon located at the top of the page.

Google.ru - Tabs

For those who find this not enough and need even more information about Google.ru, it is worth visiting the tab called “All about Google,” which is located at the bottom of the page.

Google.ru - Tabs

Hello, friends! Today we will try to cover the topic of effective search in Google. Today, almost everyone starts their activity on the Internet by entering a search query into the browser line. Many people also know that you can enter a bunch of different operators into the search bar in order to bring up this very . Many people know, but not many use it. So I was too lazy to deal with the nuances. But searching the Internet is something we use every day. It is almost impossible to replace. This is what you need to know and what you need to be able to use. This is why I am writing a post - how to search on google.

Before diving into the search, you need to talk a little about search engines. The latter consist of robots that walk around websites and index them. All indexed information goes into the database (index). There it is sorted by various parameters, which you can specify in a search query or set in an advanced search.

The moment you click on the Search button, the search engine scans its database and selects options that match your request. That is, Google, like Yandex, does not search the entire Internet, but makes a selection from its database.

It follows that if we cannot find something, then: either we enter the wrong search query, or the search engine has not yet indexed the page we need, or it does not exist at all. In any case, if we cannot find information in one search engine, we try another. Perhaps the page you need is indexed there.

This probably happens when adding a directory to the index operating system Windows also for .

Working with Google search results

Let's start understanding search from the end. That is, from search results. After we asked our question to Google and clicked Search, we will see approximately the following picture

The first page displays 10 results by default. Each contains a header that most likely contains our request. There is also a link to the site where we will find ourselves if we click on the title and short description, announcement or snippet of the page. Based on this description, we can estimate what awaits us without going to the page.

Saved copy - opens a copy of the site page saved on Google servers (in the database). This function will come in handy if this site is temporarily unavailable for some reason.

Similar - Google will find the content that is as close as possible to this page. The function helps when you are almost satisfied with the result and need similar pages or documents.

At the bottom of the search results there is a section Together with (your search query) often searched for. These are links to search results close to your query. It’s also worth paying attention to. Perhaps there will be a more precisely formulated request there

Tabs

In the search engine Google system as in Yandex, the search is carried out in several sections at once. The main ones are Search by text documents(articles like this), pictures, videos, etc.

To view the results for a specific section, you need to go to the appropriate tab. They are located below the search query entry line. By default we are on the Search tab. We also have access to Pictures, Maps and the More button by clicking on which we get access to additional tabs for sorting information

That is, if we need, for example, forums where cucumber salads are discussed, then it makes sense to select the Discussions tab.

Google Search Tools

Next to the More button there is a Search Tools button that opens a panel below with additional features sorting. Moreover, for different search queries there will be various additional menus. For the request “cucumber salad” there are only three of them, and for the request “” there are many more of them

They are easy to use. Expand the desired menu and check the box to filter the results by a specific parameter. For example, you need reviews with the H87 chipset indexed no later than a month in advance. Select this filter in the search tools.

If you need information for a certain period of time, then select For period... and in the window that opens, select the required time interval

Another useful function or sort is Exact Match. Useful when it is important to keep exactly this word form in the found documents

Thus, using Search Tools you can significantly reduce the amount of time required to find the necessary information on the Internet.

Operators

These are those scary symbols that can greatly improve the efficiency of Google searches. In this section we will look at some of them.

Excluding words from search results. To do this, use the minus sign “-” without a space on the right. For example. If we need to find reviews excluding Biostar models, then the request can be formulated as follows

review motherboards-Biostar

Search by exact phrase. To do this, use the quote operator "". Helps if you need to find a quote, a specific song or book.

"I love the storm in early May"

If the citation is not exact, the search will be the same.

Search with forgotten words. If you don’t remember the entire quote, the asterisk operator “*” can help.

“I love the thunderstorm at the beginning *”

Search a single site or domain. An excellent option when the desired site does not have a search or it does not work properly.

Finding similar pages or documents. The "related:" operator is used. You can use it to find sites similar to Intel.com. They will also be related to electronics or technology.

related:www.intel.com

Search by part of an address. It helps if you remember part of the site address.

inurl:you*.ru

Search for any of the listed words. The "OR" operator is used for this purpose.

choosing a case OR video card

The above query will find pages where either or will be considered. I tried to write this operator in small letters, the result seems to be the same.

Search for links. This query is probably used most by optimizers. The link operator is used: with which all links to a specific site are found

link:website

Search by range numerical values . Somehow it’s not very easy to search by range.

computer price 5000..7000 UAH

You can also search with a range limit on one side

computer price 7000.. UAH

Finding the meaning of a word. To do this, use the define: operator. In most cases, Google will show the definition of the requested word right at the top of the search results. For example

Search by file type. If you need to find documents in specific formats, the filetype: operator will help you. For example in or

Here are the most common operators that you can and should use. You can also read about them at https://support.google.com/websearch/answer/2466433?hl=ru&rd=1

Google Advanced Search

In this article, we have not covered all of the Google search functions. Missed it voice search and image search. Anyone interested in this will have to do a little googling.

The default search for Google Chrome is, naturally, Google search engine. Everything is obvious: the developers decided to add their “brainchild” to Google Chrome. How to change this search engine in the browser, change its geolocation, as well as how to take advantage of its unique capabilities and install additional search engines, read in detail in this article.

So, how to set up a search bar: from simple to complex.

After installation, launch Chrome and see...

Nothing more than a field for entering a query in the legendary Google. Under its logo is the name of the country corresponding to the geographical area of the computer's IP address. If you use a proxy server, the country in which it is physically located (for example, Turkey) will appear in the picture, and in its native language. And if the IP is “open”, your country will be displayed. That is, when the browser starts, the user’s geolocation is determined automatically.

Look at the panel. Everything suits me? Search engine, its location? No problem - feel free to enter any request in Russian in the field above visual bookmarks or in the address bar (the browser will quickly realize that you are not typing a URL, but are looking for something). By the way, the service is provided free of charge.

Changing the geolocation of the search engine

For example, you are somewhere abroad or using a proxy, and Chrome regularly gives you the geographical zone to which the IP belongs, for example, England. And you are fundamentally interested in issuing in Russia or Ukraine. What should I do? Let's create the appropriate settings:

1. Click the "Menu" button in the top right panel.

2. Select “Settings” from the list.

3. In the “Open at startup” block, enable the “Specified pages” button.

4. On the same page, click “Add”.

google.ru - Russia;
google.com.ua - Ukraine;
google.kz - Kazakhstan.

6. Click OK.

7. Restart Chrome and you will see the search engine in the desired location.

I don't want Google, I want something else

If you like Google Chrome in all its “guises”, but want a different search engine, you need to change certain options:

1. In the settings, in the “Search” block, click “Configure search engines.”

2. In the “Other search engines...” block, enter the details of the search engine you are interested in (for example, Yandex). Click "Done".

3. Restart.

4. Return to this panel. At the top of the window, hover over the search engine link. Click the "Set as Default" button that appears.

Now, when you enter a request, it will be automatically sent to the specified system - yandex.ru, mail.ru, etc.

Note. You can quickly switch search engines using the Search drop-down menu.

I want to use several search engines at the same time

Well, this is also possible in Chrome. Follow the instructions:

1. Log in to your browser settings.

2. Click to make active setting“Specified pages...” Follow the "Add" link.

3. Add all the necessary systems (Mail, Yahoo!, etc.). Click OK.

4. They will open automatically.

Another option for running multiple search services is to fix tabs:

open the necessary resources;

click on each tab and context menu select the “Pin…” command;

They will also open immediately upon startup.

Advice! You can also use universal search engines if you need alternative results for a query of interest.

How to remove an unnecessary search engine?

This procedure is similar in principle to closing a window in Windows:
1. To remove a link, open Pages on Startup.

2. Hover over the URL and click the cross icon.

Similarly, deletion occurs in the “Search Engines” panel.

How to change search settings?

There are many on Google additional settings, speeding up the search and increasing its accuracy. Let's consider basic solutions:

1. When you type a query, variants with additional words and phrases automatically appear at the bottom of the field. They clarify the query and free the user from having to type it in full.

Hints are selected by clicking the mouse. In Chrome, you can set a picture or photo in the search as a query. Right-click on it on the page and select “Find picture...” from the list of commands.